What is a marketing campaign & marketing campaign components
Neur Marketing Agency, Toronto
What’s a marketing campaign ? Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.
Advertising is a component of marketing. Marketing is how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals.
Types of marketing campaign
- Product marketing campaign
- Brand development campaign
- Email marketing campaign
- Content marketing campaign
- User- generated content campaign
- Public relations / awareness campaign
- Direct mail campaign
- Affiliate marketing campaign
- Social media campaign
- Acquisition marketing campaign
- Paid marketing/ advertising campaign
Marketing Campaign Components
Multiple components go into the planning, execution, and benefiting from a stellar marketing campaign.
- Goals & KPIs: Identify what the end goal of your campaign is, quantify it, and explain how you’ll measure this result. For example, your content creation campaign might be measured by organic traffic, with each post goaled on driving 1,000 views per month and 10 new contacts, and metrics being measured in Google Analytics and Looker.
- Channels: Where will your content and messaging be distributed? For example, if you’re running a social media marketing campaign, you might specifically prioritize growing the channels most relevant to your audience and omit those where you’re least likely to grow a loyal following.
- Budget: Not all marketing campaigns require an incremental budget, but many still do. Factor in agency, advertising, and freelance costs, if appropriate, and factor these numbers into any ROI analysis for your campaign.
- Content Format(s): Determine what kind of content you will be creating to fuel the campaign. It’s common for marketers to include multiple content formats in a singular campaign. For example, a branding campaign could include video ads, press releases, and guest blogs.
- Team: Who are the individuals you’re relying on to get the job done? Before kickstarting your campaign, make sure you have a roster of people who can help you with copywriting, website building, design, budget planning, video, or whatever elements you’re employing in the campaign.
- Design: Lastly, a great marketing campaign has a noteworthy design. Whether it’s a sleek website design, a logo at the end of a video commercial, or an interactive infographic, make sure your design is professional and fitting for the purpose of the campaign.